Kimberley Sullivan's Blog

#FATTY

Posted on: December 16, 2013

We all do it… we don’t realise that we are bullying ourselves, but we are publicly critizing our bodies on social-networks!

#fatty   #muffintop  #thunderthighs   #foodbaby

Special K created a 2min spot that tackles the issue of Fat Talk.

“93 per cent of women fat talk. We believe it’s a barrier to managing our weight. It happens everywhere, especially when shopping for clothes. To show how damaging words can be, we created a store with actual fat talk.”

See what happens:

Since being posted to YouTube last weekend, the Special K ad has generated more than a half-million views. I agree… it’s time to stop the fat talk!

~Sulli

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