Kimberley Sullivan's Blog

FREE BEER… Only For Canadians!

Posted on: October 10, 2013

Man oh man! I wish these were around when I traveled around Europe back in 1998-1999… my drinking budget would have been a tad less in the red!

From the streets of London and Brussels to the pastures of Belgium, Molson had the brilliant idea of bolstering national pride by placing beer fridges across Europe. Why would that make us proud and what’s inside those fire engine red fridges? Free Canadian beer!

Image

Heaven to many BUT, unfortunately for most, it’s locked! There’s only one way to open it and, lucky for us, it’s by scanning a Canadian passport!! A webcam inside snaps a photo of the passport, unlocking the swill when it recognizes the document as 100% official maple leaf.

What a great advertising stunt Molson! I love that those Americans backpacking with a Canadian flag stitched to their bag will have to fess up now… “Oh… I can’t open the fridge… I… Uhmmm… forgot my passport…” Ya ya you American intruder!

Fridge crawl, anyone?

~Sulli 😉

Advertisements

1 Response to "FREE BEER… Only For Canadians!"

If you haven’t seen it, you’ll definitely get a chuckle out of the parody from “This Hour has 22 Minutes”! Look it up when you have a chance!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: