Kimberley Sullivan's Blog

“Imagine” — gotta love Lego!

Posted on: March 19, 2012

I love original ad campaigns and this one does not disappoint!

A new ad campaign for Lego asks you to “imagine” your favorite TV character in minimalist Lego form. From Teenage Mutant Ninja Turtles, to The Smurfs, to The Simpsons, to the kids from South Park!!

Using the simplest of visual cues, the ads find the perfect balance of implying so the viewer can infer. The effect is great — a feeling of happiness, a smile and, as a child of the ’80s, a sense of ever-so nostalgia.

In fact, without saying a word, Lego has tied themselves to the very framework of invention by cleverly using a series of creative characters that they had no part in creating.

Can you guess the characters in this album?

One simple truth comes out of this campain: having fun always starts with creativity!

Kim 😉

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: