Kimberley Sullivan's Blog

Starbucks scared of coffee shortage!

Posted on: October 18, 2011

Starbucks is thinking ahead… concerned that climate change could pose a risk to the future coffee bean supply, they are apparently making some alternate plans!

The problem is that coffee bean farmers are already seing the effects of climate change (changing rainfall patterns, severe weather, the presence of new pests…) and Starbucks is afraid that if conditions continue as they are, there will be a significant risk to their supply chain (10, 20 or even 30 years down the road–but still!).

So how are their tackling the problem and making sure the company is sustainable?!?! By hiring Yohana Bencosme, one of New York City’s trendiest juice gurus!! Yep! Starbucks is planning to start a juice bar business!!! Smoothies and wheatgrass will be added to their menu… 

Could you survive without coffee?!

Kim 😉

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: